Press Releases

Wilmington, MA – Designed to drive acoustic room traffic in dealers around the country and stimulate sales of new Fishman products, as well as Fishman-equipped acoustic guitars, the company’s new “Plug In and Win” promotion will be running from August 1 through December 1, 2005.

This special consumer promotion is available to participating Fishman dealers stocking all three Loudbox acoustic amplifiers and Aura Acoustic Imaging Blenders. Consumers are directed to try out these category-defining, state-of-the-art products at participating dealers and enter the sweepstakes online (with random drawings of qualified candidates).

Fishman’s display area at Summer NAMM in Indianapolis (booth #1405) is designed to resemble an acoustic room with approximately 16 guitars hanging on a wooden slat-wall. There will be 2 sets of Fishman’s three Loudbox amps (Loudbox, Performer and Pro) and two Auras on the floor, along with a glass case to replicate a retail store counter.  A Plug In and Win.com floor graphic completes the look of the program.

Sweepstakes rules and entry information will be detailed at a dedicated branded web page – www.pluginandwin.com – which goes live August 1^st when the promotion begins. This will include an entry form, prize list and special interface to find participating stores by state. Internet and print advertising pointers along with merchandising kits (floor decal, posters, POP, etc.) will be supplied with program orders to participating dealers.

Fishman will be supporting “Plug In and Win.com” with print advertising in Acoustic Guitar, Guitar Player and Guitar World Acoustic magazines, email blasts to consumers, and new banner ads on Harmony Central and acousticguitar.com that will link to the sweepstakes website.

The sweepstakes giveaway will feature fantastic prizes such as a Martin DC Aura guitar and Fishman Loudbox Pro acoustic amp as the Grand Prize; two Fishman Loudbox acoustic amplifiers as First prizes; five Fishman Aura Acoustic Imaging Blenders as Second prizes; 50 Fishman Neo-D magnetic soundhole pickup as third prizes, and 100 Plug In and Win.com t-shirts or a set of Martin acoustic guitar strings as Runner-Up prizes.

About Fishman
About Fishman Widely recognized as the premier designer and manufacturer of acoustic amplification products, Fishman products are found in the hands of most of the world’s top acoustic performers. Founder Larry Fishman’s innovative and unique approach to engineering and building amplification products for almost 30 years has led to the granting of over thirty patents. Today Fishman products are sold both to original equipment manufacturers and to the music-playing public through a worldwide network of musical instrument dealers and international distributors.

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